Makinex is one of my key clients; I work on a regular hourly basis each week for them directly from their office in Central Sydney.
Makinex are within the industrial design arena, having a broad and varied client base means I can be up to date and reactive in all areas of the creative industry no matter what the product.
Makinex needed a brand manager to help them grow the Makinex Brand. Their business is expanding globally and they wanted someone with vision to look at the bigger picture and help to increase brand awareness and build a brand style that is easily recognizable, supported by marketing that will grow lead generation.
I have been working with Makinex for 24 months now, after initially reviewing the brand & marketing strategy and plan I established the key client for each product and the best way for the business to market and bring in leads.
I have built a clear and well targeted style guide, which allows the business to be reactive to marketing opportunities and quickly and easily generate advertising that builds on the Makinex Brand.
Makinex have offices in USA, UK and Europe and establishing file-sharing processes that means the business can be truly global with minimal management.
I have also introduced the business into new marketing streams including Adwords and Retargeting campaigns, as well as automated email marketing. Introducing processes that speed up the marketing process and deliver better results.
Makinex work with direct customers as well as with resellers. We work with all elements of the business and help internal and external sellers to feel proud of the brand and products, and feel motivated to sell products and promote the Makinex brand with passion.
This has led to a growth in sales with revenue doubling over the last 24 months.
In the 24 months I have been at Makinex, there has been an increase in all areas of the business.
- Total Website Visits Increase 26%
- New Visitors to website increase 32%
- SEO organic visits to website – increase by 54%
- Leads increased by 54%
I love the diversity of working in all areas of design and the creative industry and find working from the Makinex Office means I am part of the team, which drives me to work hard and deliver results.
The work below shows the Makinex website which we moved to a WordPress CMS integrating the new brand red white and blue colour scheme. This website has resulted in a 26% increase is lead generation due to the clear and multiple calls to action.
We have also re photographed all product photography, showing the products off professionally and creatively.
We are now working through all marketing materials to bring them in line with the brand guidelines.
Each year we work with the budget provided and ensure that marketing dollars are spent where a great return on the investment can be seen.