TaxiBox Case Study

SUMMARY

TaxiBox Self Storage is a new type of storage solution, they are young entrepreneurs bringing a fresh approach to storing your belongings

They approached The Business Designer after being recommended by a previous client to produce a series of videos for their website.

 

PROBLEM

TaxiBox customers often have a lot of questions before they agree to hire a TB. The website has a list of FAQ’s but they wanted to make finding out information quick and easy whilst showing the customer the TaxiBox personality.

Video seemed like the ideal medium.

 

SOLUTION

We looked at the key areas that their customers had questions about and set about producing 4 videos that looked at

  • Showing Who TaxiBox are – what their team and business personality is.
  • Showing What a TaxiBox actually is
  • How to prepare your items for storage
  • How to pack a TaxiBox

Working with the right team is always important for any creative project, I worked again with Clark Spendelow from Sky Foundary. The team was split between 3 states, shot in Melbourne, edited in Adelaide with myself and client in NSW.

OUTCOME

Because TaxiBox is a young and vibrant business we wanted to set their brand style and personality. Show the people within the business and how passionate they are about the role they play in the storage of their customer’s belongings.

We decided to look at the series of videos as a TV series where we introduce the key team members in each area of the business. We created a TV style intro and outro based on the hip TV show The Inbetweeners, following the graphical style of the website. The videos were a fly on the wall documentary style, where we interviewed the key players and showed the real personalities of the business.

TaxiBox was extremely happy with the outcome, the videos are now on their website and helping customers understand and connect with TaxiBox as a business.

Checkout their website here https://www.taxiboxmobileselfstorage.com.au

 

“Emma was an absolute pleasure to deal with. Always willing to take on-board feedback and work to our needs to ensure delivery of a high quality video production that fitted our needs perfectly”

Testimonials

First Class Migration Australia engaged the professional services of Emma in 2016 to assist us in re-designing our website which was looking very old and uninspiring.  I, however, had no idea of what I wanted the new website to look like, so I really gave Emma a challenge to create a design without much input from me initially.  Emma produced a few wonderful ideas. One stood out to me immediately – old fashioned black and white, with a splash of colour and a retro kind of feel to it.  So completely different to all of my competitors!

 

Emma worked tirelessly throughout the project, following up with me constantly to ensure I got everything to her within the time frame we initially set out and constantly coming up with ideas to make our website really stand out.

 

I am so pleased and proud of the end result. I now have a website I absolutely love and I receive positive feedback regularly from pretty much everyone who visits our website. Emma is still a constant source of information when we have questions and is always happy to help. I highly recommend Emma to everyone. Thanks Emma!!!!

First Class Migration

“Emma was an absolute pleasure to deal with. Always willing to take on-board feedback and work to our needs to ensure delivery of a high quality video production that fitted our needs perfectly”

TaxiBox

I’m a designer and a perfectionist, so it was never going to be easy to create a logo I was happy with. Previous failures included: talented designers & free work, paid work & failure to meet critical deadlines, expectation of upfront commitment with incomplete or no portfolios etc…  I’d become fearful a logo was not meant to be.
Emma conscientiously learnt about my business, rewrote my brief to make it designer-friendly, searched extensively to find a suitable designer, negotiated cost, time,  approach & design amendments. She managed all of this saving me precious time AND she has keen design eye that was so very helpful in reviewing the designs and making the logo what it is. Emma was trustworthy, reliable and  lovely to work with. I’d happily recommend her to anyone

Sandra Marshall – Happy Fish

Emma has been a fantastic help in my design business. She is supportive both to my team and clients, and her client management is superb.  Through her time working with me she has created or improved upon systems, assisted in improving our companies project turnaround rate and has done everything in her power to keep projects on schedule.  I have no hesitation in recommending her to any design agency that needs project management assistance!

Ellissa Jayne – Ellissa Jayne Creative

Working with Emma has made my job as a graphic designer a breeze. Emma’s project management allowed me more time to do what I love best – DESIGN & CREATE. Her communication skills are exceptional and her customer service goes above & beyond what you would expect. Emma is also the queen of clear & concise design briefs! #yesyesyes If you are a designer who want to spend less time going back & forth with clients, Emma is your lady

Anna Matjasec – Design with Style

“It has been a pleasure working with Emma throughout the start-up  phase of my online business. We were able to collaborate and gain a clearer picture of what the business was, and what I needed to do in order to ‘sell’ my product. Her expertise and guidance was sought regularly and her advice on different aspects of the business have proven to be spot on. It’s great working with someone who you can trust in making the right decisions for your company! I look forward to continuing the relationship so that the business can continue to stay on the right path.”

Simon Rae – Lifestyle Tutoring for Kids

creative direction | video production

“We had such a blast working with Emma at The Business Designer. Her initial brief was the right spark to ignite our creativity and the project was managed beautifully, keeping us in the loop at all times and enabling us to deliver the best possible product for the client.  We can’t wait to collaborate on the next project!”

 

Jenni and Paul – Soymilk Studio

“Emma’s expertise was exactly what I was looking for to help give the direction of my business clarity.  Hiring Emma to walk me through the creative process was invaluable. She advised me on the best approach throughout the process and communicated our thoughts to the designer, freeing me up to get back to meeting my workload. I’ve ended up with a website far better than I could have ever hoped for.  She went above and beyond from the very start and stayed close to the project until the very end. Emma’s guidance has been invaluable.”

Nina Hendy – Nina Hendy.com.au

website | creative direction

“Emma is a pleasure to work with.  She is thorough, dedicated and genuinely cares about her clients’ success.  Her ebooks and coaching are great resources to help you to uncover and convey the heart of your business.”

Ursula Hobgen – Hobgen Group

strategy