The Building Trades Group

Screen Shot 2016-08-26 at 11.47.00 AM

The Building Trades Group new logo design , flyers and posters for Alcohol, Drugs and Gambling rehabilitation awareness.

BTG_Drug&Alcohol_Logo 2
Screen Shot 2016-08-26 at 11.33.17 AM
Screen Shot 2016-08-26 at 11.33.48 AM
Screen Shot 2016-08-26 at 11.33.31 AM
Screen Shot 2016-08-26 at 11.30.48 AM
Screen Shot 2016-08-26 at 11.31.53 AM
Screen Shot 2016-08-26 at 11.32.20 AM


I was recommended to The Building Trades Group by a previous client. TBTG is a not for profit working and supporting the construction industry with Drugs, Gambling and Alcohol addiction. They work closely with Foundation house a rehabilitation centre based in Sydney and do amazing work in a industry where substance abuse is common and dangerous.

The Building Trades group go to construction sites and give awareness talks (Toolbox talks) to construction workers about the dangers of working whilst on drugs or alcohol, and give information that can help support them and their families.

When approached I was excited about becoming involved in such an important and needed venture.


With all branding projects meeting everyone involved in the business, understanding their needs and pain points and building a relationship is so important. We truely believe that you have to become part of the team to be able to create and design a brand that speaks their language and communicates to their audience.

We had a number of meetings and understood that the original brand - now around 10 years old was looking unprofessional, lacking in connection with todays construction industry and the message was not holistic in its approach.

Many other support groups for the construction industry had developed and left The Building Trades group behind. We put a proposal together for a full re brand consisting of

Logo, Business Cards, Posters, Flyers, Stickers, DVD

They needed a consistent brand message and style to provide marketing materials for the toolbox talks given on site.


We knew that their target market was wide, with majority of Alcohol users being 35 upwards, drug users 18 - 30. We needed a brand style that would appeal to all age groups, that would feel raw and real, without it being overbearing and dictating. We needed to look and feel professional but approachable.

Using black and white imagery allowed us to get a gritty and raw look and feel, and introducing the bright yellow worked with the construction industry.

We changed their tagline from What you do in your own time is your own business, to when your business becomes our business - Just not at work mate. We wanted to let people know that substance abuse is not just about taking drugs at work, that it effects their friends and family and TBTG has a holistic approach that can really help them.

Building trust and connection is very important - so that people who need help feel supported and protected.


The Building Trades Group now has a clear brand style that works for all areas and can be reproduced with confidence. They have assets to provide information at the toolbox talks. We are now working on a video edit to use at the toolbox talks and are looking forward to continuing to work with the team at TBTG and supporting their amazing work.


First Class Migration Australia engaged the professional services of Emma in 2016 to assist us in re-designing our website which was looking very old and uninspiring.  I, however, had no idea of what I wanted the new website to look like, so I really gave Emma a challenge to create a design without much input from me initially.  Emma produced a few wonderful ideas. One stood out to me immediately – old fashioned black and white, with a splash of colour and a retro kind of feel to it.  So completely different to all of my competitors!


Emma worked tirelessly throughout the project, following up with me constantly to ensure I got everything to her within the time frame we initially set out and constantly coming up with ideas to make our website really stand out.


I am so pleased and proud of the end result. I now have a website I absolutely love and I receive positive feedback regularly from pretty much everyone who visits our website. Emma is still a constant source of information when we have questions and is always happy to help. I highly recommend Emma to everyone. Thanks Emma!!!!

First Class Migration

“Emma was an absolute pleasure to deal with. Always willing to take on-board feedback and work to our needs to ensure delivery of a high quality video production that fitted our needs perfectly”


I’m a designer and a perfectionist, so it was never going to be easy to create a logo I was happy with. Previous failures included: talented designers & free work, paid work & failure to meet critical deadlines, expectation of upfront commitment with incomplete or no portfolios etc…  I’d become fearful a logo was not meant to be.
Emma conscientiously learnt about my business, rewrote my brief to make it designer-friendly, searched extensively to find a suitable designer, negotiated cost, time,  approach & design amendments. She managed all of this saving me precious time AND she has keen design eye that was so very helpful in reviewing the designs and making the logo what it is. Emma was trustworthy, reliable and  lovely to work with. I’d happily recommend her to anyone

Sandra Marshall – Happy Fish

Emma has been a fantastic help in my design business. She is supportive both to my team and clients, and her client management is superb.  Through her time working with me she has created or improved upon systems, assisted in improving our companies project turnaround rate and has done everything in her power to keep projects on schedule.  I have no hesitation in recommending her to any design agency that needs project management assistance!

Ellissa Jayne – Ellissa Jayne Creative

Working with Emma has made my job as a graphic designer a breeze. Emma’s project management allowed me more time to do what I love best – DESIGN & CREATE. Her communication skills are exceptional and her customer service goes above & beyond what you would expect. Emma is also the queen of clear & concise design briefs! #yesyesyes If you are a designer who want to spend less time going back & forth with clients, Emma is your lady

Anna Matjasec – Design with Style

“It has been a pleasure working with Emma throughout the start-up  phase of my online business. We were able to collaborate and gain a clearer picture of what the business was, and what I needed to do in order to ‘sell’ my product. Her expertise and guidance was sought regularly and her advice on different aspects of the business have proven to be spot on. It’s great working with someone who you can trust in making the right decisions for your company! I look forward to continuing the relationship so that the business can continue to stay on the right path.”

Simon Rae – Lifestyle Tutoring for Kids

creative direction | video production

“We had such a blast working with Emma at The Business Designer. Her initial brief was the right spark to ignite our creativity and the project was managed beautifully, keeping us in the loop at all times and enabling us to deliver the best possible product for the client.  We can’t wait to collaborate on the next project!”


Jenni and Paul – Soymilk Studio

“Emma’s expertise was exactly what I was looking for to help give the direction of my business clarity.  Hiring Emma to walk me through the creative process was invaluable. She advised me on the best approach throughout the process and communicated our thoughts to the designer, freeing me up to get back to meeting my workload. I’ve ended up with a website far better than I could have ever hoped for.  She went above and beyond from the very start and stayed close to the project until the very end. Emma’s guidance has been invaluable.”

Nina Hendy – Nina

website | creative direction

“Emma is a pleasure to work with.  She is thorough, dedicated and genuinely cares about her clients’ success.  Her ebooks and coaching are great resources to help you to uncover and convey the heart of your business.”

Ursula Hobgen – Hobgen Group